our story
About us
JASOOK. pronounced [jah-sook]
the what
JASOOK is a swimwear label designed in Australia and manufactured in Bali.
Designed with a focus on summer essentials and minimalist shapes.
For us, less is more, in every sense of the word. We fully embrace this concept here at JASOOK.
Less fabric ;)
Less waste.
Less consumption.
Cheeky cuts are our specialty. The 80s minimal aesthetic, but better.
the why
We are committed to reducing our waste and use of raw materials.
Our intention is to create swimwear that lasts a lifetime. Its timeless design, exceptional quality, and advanced craftsmanship ensures that it will endure through endless use and seasons.
We want to accentuate the female body, your beautiful assets. JASOOK is designed to empower and to celebrate each and every unique female body.
We love you.
our founder
Jess BADER
“I like a cheeky bikini myself, and to be honest, I just could not for the life of me find one that I just LOVED. So, I decided to design the perfect flattering cuts for my own use—because I deserve to feel confident. And then I thought—why would I keep this to myself? Not only do I deserve to feel confident, every woman does.”
Jess Bader, Founder.
sook girls
empowerment meets style—become a part of the gang that embraces confidence.
euro summer ‘24
‘chrome collection’
designed inaustralia
SUSTAINABLY SOURCED
ethical production
